Question of the week: do you have a premium LinkedIn membership?

Sam's Bday/80's Party

LinkedIn has been pushing premium memberships pretty hard in recent months (for example, there are two opportunities to upgrade on the new “Who’s viewed your profile” module alone). My advice, however, has always been that the paid memberships are usually not worth the cost. This is driven by my belief that the true value of LinkedIn is the opportunity to enhance relationships with 1st degree connections. Because the paid versions mainly focus on activity related to 2nd and 3rd degree connections, you may end up spending time on things that are less productive.

There are exceptions, of course: those in sales and recruiting, for example, have an imperative to research those with whom they don’t have a current connection, so the paid version may prove to be worthwhile for them. However, I think the benefits are overstated for the rest of us. I’d like to hear from you, though, if you’ve ever upgraded your LinkedIn membership, even temporarily. Was it worth it? What benefits did you see as compared to the free version? Would you recommend it to others? Please share your thoughts in the comments.

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2 thoughts on “Question of the week: do you have a premium LinkedIn membership?

  1. I did upgrade for a while once in order to see the history of who looked at my profile. However, I realized that if I keep up with it each day, I didn’t need the upgrade since a few days worth are included for free. Other than that, I found little use for the upgrade. I agree that your first degree relationships are the most important for most of us.

  2. I too had a premium, found the benefits to be less than impressive compared to the cost and dropped after a couple months. The value of what you receive is very low and what Linkedin thinks they can charge seems to be a disconnect. Experts seem to agree that the premium membership is not really necessary if you’re seeking a job.

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