The essence of LinkedIn, in a single quote

When Reid Hoffman founded LinkedIn, he was seeking to leverage the opportunities inherent in our interconnectedness–the truth behind the adage that “it’s not what you know, it’s who you know”–via social media. The end result is the opportunity for all of us to be a resource to others while also allowing them to be a resource to us. If you’re looking for the essence of LinkedIn, it’s as simple as understanding the power of mutually beneficial relationships.

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