Insight into LinkedIn search

“Binoculars portrait (dscn4659_mod_vign_sm)” by gerlos on Flickr

If you’re looking to improve your chances of being found on LinkedIn, Stacy Donovan Zapar has some tips for you in this great post. A sample:

A LinkedIn profile has many different sections, but LinkedIn’s Search Algorithm likes some of them better than others. Keywords in your Name, Headline, Company Name, Job Title and Skills rank higher in the search results. This is why it’s so important to have a 100% complete profile. If these key fields are blank or filled with generic terms, then you fall to the bottom of the search rankings. Think about which search terms are most important and relevant for your business / career and then search LinkedIn for those keywords. If you don’t show up on the first page of results, update these key sections (Headline, Job Title, Skills) to include those relevant terms and then search again.

Now, there are a couple points in the article I strongly disagree with, including the thinking that “[i]f you’ve selected anything less than 50, you’re putting yourself at a distinct disadvantage,” and “it’s extra important to…be a 1st degree connection to as many people as possible.” My thinking is that less is more when in comes to both skills and connections. The rationale behind Zapar’s advice, however, is sound when it comes to pure LinkedIn search optimization.

Remember, even the best LinkedIn profile has little value if it can’t be found. Have you taken a fresh look at your profile to ensure that people can find you?


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