LinkedIn Profile Changes, Part 1: What’s New With You?

This week, I’ll be talking about the new LinkedIn profile. Here’s a preview of what to expect the rest of the week; today, I’ll discuss the new profile summary box.

Some of the changes to LinkedIn profiles are pretty distinct, but the new profile box is only a slight departure from what LinkedIn users have come to expect. As the example below shows, however, there’s one important difference:

you - profile box

It’s hard to miss with that big ol’ noggin of mine: our profile photos are now MUCH bigger. That’s all part of a larger effort to make LinkedIn more visually appealing as social media becomes more image intensive overall.

This change makes our photos more critical since they take up so much more real estate. LinkedIn claims that profiles with photos are seven times more likely to be viewed than those without, and heat mapping has shown that the photo is the first thing people look at. So if you don’t have a photo, it’s time to add one–and make sure you like it, because it will be pretty big. (Watch for an upcoming post about best practices for LinkedIn profile photos.)

There are a few other changes to the summary box worth noting:

send a msg

  • When others view your profile, or when you view someone else’s profile, a menu of options appears when you click on the down arrow next to “Send a message.” The options include making a recommendation, saving the profile as a PDF, sharing the profile with another user, even flagging the profile as inappropriate (don’t get too creative with those profile photos). All of this was possible with the old profile but the new menu is compact, albeit somewhat hidden.

edit menu

  • When you view your own profile, a menu appears when you click on the down arrow next to “Edit.” The options include asking for a recommendation from one of your connections, creating a profile in another language, sharing your profile, saving your profile as a PDF, and managing settings.
  • When you click on the “Contact info” box, you’ll see the information your connection has chosen to share. Here’s what mine looks like:

contact info

  • Finally, there’s a link in the lower left-hand corner. If you click on it, it takes you to that person’s public profile. It’s worth clicking on your own to see what those who aren’t connected to you will see when they look at your profile. (It looks a lot different than the standard profile page, at least for now. I expect that LinkedIn will modify the public profile page design at some point to unify it with the standard profile design.)

So that’s what’s new with you. Tomorrow I’ll take a look at what’s new with your background.


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